Erling Haaland arrived at the EA FC 24 launch event on Thursday showing off his latest hair style.
The Norwegian goal machine has been enjoying his time off after a spectacular season that saw him lift a Treble in his first campaign in England, scoring 36 goals in the Premier League alone.
But far from solely relaxing, Haaland blended business with pleasure in the Italian region of Puglia, as he posed for pictures with Kim Kardashian at Dolce and Gabbana’s Alta Moda fashion show.
He has since returned ahead of pre-season, and put in an appearance at the EA FC 24 launch event, with the City player having been named as the cover star for the game.
He caused quite a stir, too, showcasing his new braids, after uploading a photo of it being done on his Instagram account.
Erling Haaland showed off his new haircut at an EA FC 24 launch event after having his lock braided on holiday
The Norwegian striker normally has his long blond locks tied back in a tight ponytail (above)
The forward grabbed headlines earlier this season after appearing in training with boxer braids
As well as a hard-launch for his new summer look, he was once more pictured in pyjamas, having previously done so during City’s title celebration party, only this time opting for bright green rather than blue and a matching pair of Nike trainers.
The Norwegian behemoth was snapped looking at a photo of his video game likeness, before taking on TikTok star Iran Ferreira in a one-on-one game.
But the cover star was not the only big name from the game present at the event, with legends Didier Drogba, Luis Figo, Ronaldinho, Kelly Smith and Alex Scott also in attendance as well as British music artist Stormzy.
The evening also saw the Premier League and Champions League trophy – both of which Haaland has now of course won – showcased on the stage, with Ronaldinho carrying the latter out as he entered.
Developers EA Sports made the popular FIFA video games series, but after the end of their deal with football’s global governing body, they have created FC – a similar game with a new title.
When announcing the honour of being the game’s cover star, Haaland tweeted: ‘Every footballer dreams of this. Proud to be on the cover for the first season of a new era @EASPORTSFC #FC24’.
FC24 is released on September 29, on the PS5, PS4, Xbox Series X|S, Xbox One, PC and Nintendo Switch platforms.
The Norwegian goalscoring machine is believed to have inked a £2million contract with storied Italian designers Dolce and Gabbana to endorse the brand in May.
The 22-year-old has worn a number of different pyjama sets throughout his career
He wore sky blue pyjamas at a Manchester nightclub during Man City’s title celebrations
The Norwegian is the cover star for the game and was seen taking in his video game likeness
A number of legends were present on Thursday including Alex Scott, Ronaldinho, Luis Figo and Didier Drogba
Haaland also took on Brazilian TikTok star Iran Ferreira in a one-on-one game at the event
Haaland has been posing up a storm with Kim Kardashian on his trip to Puglia in Italy
The starlet seemed to extend his stay in the southern Italian region, posting rooftop pictures of the Puglia sunset to his Instagram Story, as well as one of his hair being braided
He showed off his style credentials at their Alta Moda event in Puglia with an appropriately City-blue double-breasted suit paired with a matching gauzey-knit v-neck sweater.
Haaland appeared to extend his stay in the picturesque Italian locale, close to the UNESCO World Heritage town of Alberobello, where the couture show was held, posting pictures of a sigh-inducing sunset over olive groves.
Alongside his girlfriend Isabel Johansen, the Norway international has previously whiled away his summer break in Ibiza, enjoying trips to beach clubs including Casa Jondal and Playa Soleil.
While in Ibiza, he posed with the so-called ‘World Cup’s sexiest fan’ and former Miss Croatia Ivana Knoll.