Yalla Shoot :adidas designers speak about Manchester United’s new 2023/24 home kit

Inigo Turner, design director for adidas football apparel and a United fan since childhood, revealed that the creative process for the new kit, as with previous kits, began with a “cultural immersion” in Manchester.

“We travel to Manchester and we do an inspiration trip,” he said. “We look to immerse ourselves in the city.

“This bridge connects Manchester to Salford and the River Irwell runs underneath it. From a historical standpoint, this is important to Manchester. The city’s coat of arms has the three rivers on it, and the bridge was designed during the Industrial Revolution.

“These are things which are culturally important to the city. And the rose appears on that bridge and binds it together – it’s the bolts of the bridge.”